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Marketing & Sales tapes
- are short 5-8 minute high impact overview videos with slick visuals and strong messages. The purpose
of these videos is to entice, not overwhelm with detailed information. Usually sales
assistance, support material or collateral accompanies these type of videos. Marketing videos can be distributed by direct
mail or ordered over your Website. Marketing videos can be seen by your audience as a sales presentation at conferences, trade shows or
special events. Video News Release or VNR is another effective way to get your message out to the masses, either by satellite or video
tape distribution to the television stations --- in the form of a news story.
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Marketing
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| Training Tape - is a cost effective way to train with a consistent message
to many, anytime. Training videos can vary from 5 to 90 minutes in length.
We suggest a series of 30 minute modules in a case where a lot of training
is necessary. Different languages can be incorporated into the training series, as can closed captioning. A training video works best when there is
the opportunity to show or illustrate something. Sometimes humor can be used to spice up a dull presentation of information. Repetition of
information, as in a live presentation is not necessary in a training video,
since the user can also rewind the tape. Some training videos can be easily
re-purposed for CD-ROM training or presentation.
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Training
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| Educational Video - is another cost effective way to educate your audience
with a consistent message- anytime. Informational videos are used to educate employees, potential customers or the public. Identifying the shelf
life of an educational video will help you determine an effective budget. A
longer shelf life can justify a bigger budget, which can be amortized over
several years. Educational videos can also be re-purposed for CD-ROM or DVD.
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Education/
Instructional
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| Documentary - is a long form use of video, usually presenting one main topic
with one point of view. Documentaries can educate, convince, entertain, disgust, or thrill. Usually shot over several months or years, documentaries
can either be made for TV broadcast or sold to the consumer or school education market.
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Documentaries
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| Multimedia - is the newest application for the use of video. New video clips are being shot and incorporated into interactive training, learning and education. Old video clips can be re-purposed for this new format also. Multi-platform CD-ROMs use little quick-time video clips that integrate with interactive learning. Now comes DVD with full screen, full motion video and higher video and audio quality than VHS tape. WOW! Don't forget using video on your website, to be downloaded by your customers.
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Multimedia
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| Aerials - Videotaping from a helicopter can sometimes be the very best way
to showcase a company location in an educational video. Aerial photography
can give you a bird's eye view perspective, showing relationships of buildings
to road, or other buildings. Aerial pictures give your video project higher
production values.
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Aerials
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