The Importance of a Company Video
 

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Dictionary




Definition

A company video is a video whose purpose is to introduce a company
or business in a positive way.  This may include product, service or
company promotional videos, training videos and information videos. 





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Investment

Investment


Reasons for Investing in a Company Video


introduces customers to products and services of your company

sends a credible message to your company's customers, partners, or investors

elevates your corporate image and company message above your competition

saves money on company training costs

best medium for presenting a concise, standardized visual message company-wide




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Murphy Brown DVD Series



RBC Bank



UAV

External Types of Company Videos

product demos

promotional videos

client testimonials

new product launches

live and on-demand webcasting

investor relations

technology and product demonstration videos

employee recruitment

customer training

fund-raising

recruitment

 

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UNC Bone Canter Center Patient Video



  

Internal Types of Company Videos


employee training

computer screen instructions

new employee orientation

internal sales messaging

company safety videos

corporate financial news

corporate event filming

quarterly company newsletter

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Internet Distribution

Distribution

stream on your company Internet or Intranet website

email a link to potential customers

add link to your LinkedIn page

broadcast on YouTube or Vimeo

show looping DVD at trade shows

embed video in your PowerPoint presentations

mail to client on flash drive, CD or DVD

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The value that your customers gain
from watching your company videos
is invaluable


Consumers are watching product videos, and making purchase decisions based on
information from these videos.   Company videos give potential clients more confidence
in your products, services and company.   One in three consumers watch video on a
product page all or most of the time when they encounter it.   41% of consumers are
more likely to share product videos than other product content.


We are operating in an era when marketers are increasingly dependent on consumers
to do the heavy lifting via recommendations and word of mouth. Companies want
their customers to talk them up, share links on Facebook and say nice things on Twitter.


If your company does not utilize product videos, you can start now.


 

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More information

The Value of Video Production
Production FAQs
Uses for Videos
Demo Clips
Quote


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Total Customer Satisfaction

Decades of award-winning experience
Expertise to maximize your dollars
Marketing & Distribution experience
Integrity Honesty - Fair price - Trustworthiness
On time on budget every time for 20 years
  

Click Here for Quote Page

Bruce Wittman - Executive Producer
Eagle Video Productions, Inc
2201 Woodnell Drive
Raleigh, NC  27603-5240

work: 919-779-7891        cell:  919-818-5556